BRICS Pay use cases

BRICS Pay is not “one product for everything” — it is a family of services for different real-world needs. A tourist in Istanbul and an importer in Shanghai use the same ecosystem, just different parts of it. To keep things clear, we walk through five scenarios — and for each show what changes versus the usual experience.

Scenario 1: C2B — paying at merchants

C2B stands for Consumer to Business: the everyday act of paying at a shop, cafe, taxi or hotel. The most popular scenario and the one BRICS Pay launched commercially first.

How it works: in the BRICS Pay app you link a bank card (Visa now, Mastercard soon), top up the in-app balance, and at the merchant you scan the QR — money is debited from the linked card and the merchant receives local currency at the market rate. No manual conversion, no exchange-office fees, no “foreign cards not accepted”.

Real example. A Russian flies to Türkiye for a 10-day holiday. Old way: choose between cash dollars (lose 3–5% on the rate at every merchant), the Mir card (massively unsupported), or open a foreign-bank account weeks in advance. With BRICS Pay: install the app before the trip, link the rouble Visa, pay by QR in cafes and shops. Market FX, minimal markup, nothing new to set up.

Important caveat about sanctions. All BRICS Pay transactions go through financial institutions not on any sanctions list (US, EU, UN) and pass AML/KYC at licensed PSPs. BRICS Pay is not a sanctions-evasion tool.

Scenario 2: B2B — corporate settlements

B2B = Business to Business, settlements between legal entities: imports, exports, services, investments. Larger amounts, stricter reliability, and savings measured not in percent but in thousands of dollars.

Minimum B2B amount is USD 2,000 — deliberately low so SMEs can join too. No upper limit: a single deal can be 2,000 or 2,000,000.

Real example. A Russian company sources textiles in India for USD 100,000 a month. Through SWIFT: four banks in the chain, two FX conversions, ~6% loss, 3–5 working days. Through BRICS Pay B2B: direct RUB → INR settlement, two banks in the chain, total cost ~1.5–2.5%, settlement in hours. On a yearly USD 1.2M turnover that is USD 35,000–50,000 saved plus faster capital turnover.

B2B fees b2bricspay.com

Scenario 3: P2P — peer-to-peer transfers

Sending money to family abroad, paying a freelancer, splitting a bill. By volume smaller than B2B, but socially one of the most important scenarios. Especially relevant for migrant workers and their families: cross-BRICS+ transfers via BRICS Pay become almost free and arrive in minutes.

Scenario 4: Tourism — a category of its own

Tourism sits at the intersection of C2B and P2P, and after 2022 it became a painful topic for Russian travellers in particular. Visa and Mastercard issued by Russian banks no longer work abroad; non-resident bank accounts are a hassle. BRICS Pay offers a third path.

Scenario 5: Additional services

Other connected products run on the same infrastructure but target different audiences.